Session 101 – Stop Blocking!
Wednesday, April 21 10:00am – 11:00am
By one study’s account, 54 percent of companies are blocking their employees’ access to social media sites. The rationale for attempting to prevent employees from engaging with their networks range from lost productivity and risk of regulatory violations to misuse of bandwidth. Shel Holtz, curator of StopBlocking.org, will make the case for providing and even encouraging employee access. In this session, Shel will outline the benefits companies can accrue, from identifying the best prospective recruits to influencing purchase decisions, while minimizing risks through the creation and communication of well-thought-out policies.
Speakers
Shel Holtz, ABC, is principal of Holtz Communication + Technology, which advises clients on online communication strategies. He brings more than 30 years of experience to engagements with companies like PepsiCo, Symantec, Home Depot Canada, and Johns Hopkins Medicine. He is the author or co-author of six communications-focused books and co-host of the Internet’s longest-running communications podcast, “For Immediate Release.” Shel is a founding fellow of the Society for New Communications Research and a Fellow of the International Association of Business Communicators (IABC).