OPENING KEYNOTE PRESENTATION – Thursday, March 2 – 9:00am
Rebecca Blood – “The Writeable Web”
Rebecca Blood is widely regarded as the world’s foremost authority on blogging. A respected thought-leader on the Internet’s impact on business, media and society, Ms. Blood is an internationally known speaker and consultant. She is the author of The Weblog Handbook, which has been called “the Strunk & White of blogging books”. It was chosen by Amazon as one of the 10 best books on digital culture in 2002, and has been translated into 4 languages. Her weblog, Rebecca’s Pocket, is ranked in Technorati’s Top 130, out of 17 million weblogs tracked. She has been featured in the New York Times, Newsweek, Fast Company, the BBC, and National Public Radio and profiled by Time magazine. She lives in San Francisco.
In addition to her book, Ms. Blood has written a number of critically important essays on the theory and practice of weblogs and the intersection between blogging and journalism. Her work has been used in university courses around the world. She has been invited to write for the prestigious academic journals the Nieman Reports and Communications of the ACM. An internationally recognized speaker, Ms. Blood has spoken for diverse groups, ranging from digerati and journalists to academics and Fortune 250 executives. In 2003, the UK’s Web User named her one of the Web’s “Hot Faces” (right between Beck and Bowie), and Sweden’s Internet World ranked her as one of the world’s Top Ten Bloggers. She was once Goth Babe of the Week.
LUNCHEON KEYNOTE PRESENTATION – Thursday, March 2 – 12:30pm
Jeremy Wright, Ensight
Jory Des Jardins, BlogHer
Blogging isn’t the mystery it was last year, but there’s still a major disconnect between what makes sense and what the gurus tell you to do. Be authentic? Give up control? Allow negative comments? Try telling that to your marketing VP. Try getting budget for a blog that allows customers to make their grievances public. One thing is for sure: Using all these new social tools like blogs, wikis and so forth effectively is more an art than a science. The numbers may elude you, the candid feedback may alarm your executive team, but there is definite value.
In an interactive lunchtime session, media consultants and bloggers Jeremy Wright and Jory Des Jardins explore tangible ways of better understanding the value of transparent, authentic customer communications. Using a “courtroom” format, they’ll examine a diversity of case studies (maybe even yours) from a variety of company types and industries in order to explore the practicalities of going from the board room to the living room.