Pre-Conference Boot Camps - NewComm Forum
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Get an in-depth introduction to blogs, wikis, podcasting and videocasting with NewComm Forum’s intensive ½ day introductions to new communications tools and technologies.

1/2-Day Pre-Conference Boot Camps

$295. per Boot Camp/$195. per Boot Camp with full conference registration. Boot camps held March 1, 2006 from 1 p.m.-5 p.m. Register for only one boot camp. Sessions will run concurrently.

Boot Camps Descriptions:

Blogging 101: Designed for complete beginners who want to learn about blogging, this highly interactive workshop will take attendees on a guided tour of the blogosphere, starting with the technology itself. After outlining the anatomy of blogs and related technologies, we’ll discuss the steps you need to follow to start blogging for your organization, including how to define your “corporate voice” and editorial focus, identify appropriate spokespeople, create employee blogging policies, decide whether to allow comments and how to measure success. We’ll show you examples of successful corporate blogs and examples of where people went wrong, and break them down to explain why. In short, you will learn about:

  • The anatomy of blogs, RSS, and related technologies
  • Tips and ideas for using the tools
  • How to decide on the best starting point for your organization to enter the participatory communications environment
  • Policies and legal issues
  • How to choose the measurement techniques that will enable you to track and justify your work
  • Common pitfalls to avoid

Wikis 101: Wikis are powerful collaborative platforms for communications. This session, designed for the non-technical beginner, will introduce the technology and explain how communicators can use it in a wide variety of ways. We’ll share many examples of successful wiki use, and discuss some of the more public failures and the lessons we have learned from them. In short, attendees will learn:

  • How a wiki can serve as a platform for educating and training staff on the art and science of new media
  • Best practices in collaborating with distributed teams
  • How to use a wiki to collaborate with the media — the next frontier in PR

Podcasting 101: There’s a lot of hype around podcasting but many people can’t even agree on what it is. And, for a medium that has existed only since mid-2004, the rules are still being written. Still, there’s a lot you can learn about podcasting, from the elements of a successful podcast to strategizing content to support your communication objectives to recording a podcast that sounds good.

You’d be hard-pressed to learn from two better presenters. Neville Hobson and Shel Holtz are the co-hosts of “For Immediate Release: The Hobson & Holtz Report,” a twice-weekly business podcast that began airing in early January 2005, a mere four months after podcasting’s birth. Beginning with zero knowledge of the medium, they became authorities in both substance and style of podcasting.

In this dynamic, interactive session, you’ll learn..

  • The elements of successful podcasting
  • How to strategize a business podcast
  • How to build a community of listeners
  • The tools of podcasting, from recording to hosting
  • How to promote a podcast
  • The integrating of your podcast with other online content

Shel Holtz is principal of Holtz Communication + Technology in Concord, California, USA. He is the author of a half-dozen books on communication and technology. Neville Hobson is an independent communicator, blogger and podcaster based in Amsterdam, The Netherlands, and one of the leading European early adopters and influencers in new-media communication for business.

Videocasting 101: Videocasting/video blogging is the hottest new use of the emerging collaborative web. With video capabilities being added to the next generation of mobile devices, the ability to quickly upload video to blogs is becoming more frequent. This emerging field will have tremendous impact on citizen journalism and corporate communications. This workshop will explain how video blogging works, take attendees on a guided tour of the emerging video blogosphere, and discuss some of the early successes and challenges of video blogging. In short, attendees will learn:

  • What the new video technologies are and how people are using them
  • Early examples of groundbreaking use in citizen journalism and marketing
  • How to keep track of what is happening in video online
  • How to keep track of what is happening in video online
  • How to get started and create your own video blog