Crisis Comm

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WORKSHOPS AND SESSIONS
WILL INCLUDE:
  • Corporate Blogging: Getting Started
  • How To Pitch Bloggers
  • Writing for Blogs
  • Beyond Blogging: Wikis, Podcasts & More
  • Blogs & Employee Comms
  • How to Migrate to a New Media Global Platform
  • Blog Content
  • Blog Publicity/ Measurement
WHO SHOULD ATTEND:
  • Corporate communications managers, directors, VPs
  • PR agency senior account executives, managers, directors, VPs
  • Conference publicity managers
  • Crisis communications managers
  • Employee communications managers
  • Online marketing managers
  • Other marketing managers
WHAT YOU WILL LEARN:
  • The basics of blogging, including how to get started, the tools you can use, policies, guidelines and a discussion of benefits and pitfalls of corporate blogging. 
  • How to use blogs in a variety of arenas, including conferences and employee communications, as well as the role of blogs in a crisis. 
  • A variety of strategies and tactics for increasing your blog’s visibility and tools for measuring its success. 
  • Different methods for successfully pitching blogs.
TESTIMONIALS:

"Thank you, this was an excellent introductory conference!"
--Trevor Jonas, Senior Acct Exec, Bite Communications

"I came away with a much better 'big picture' view of how blogging fits into business strategy, along with lots of specific suggestions to take back and implement in our own business." 
-- Tom Collins, VP Production, Windsor Media Enterprises, LLC

"Very beneficial."
-- Cory Edwards, Senior Account Executive, Connect PR

"The conference was informative, interactive and provided numerous pieces of information that can be applied directly to my work."
-- Trevor Jonas, Senior Acct Exec, Bite Communications

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