Call for Papers
We are delighted and excited to announce that we have officially begun preparations for the New Communications Forum 2006. The conference will take place March 1-3, 2006, in Palo Alto, CA.
We'd like to invite you to propose sessions and/or panels for the program schedule. There will be four conference tracks:
- New Advertising Strategies
- New Approaches to Corporate Communications for Internal & External Communicators
- The New World of Marketing
- The New Media & The New Face of Journalism
Following are our ideas on each of the sessions that fall into these tracks:
Advertising
- Blogs Meet Ads: Can Advertising Be Authentic?
- RSS as an Advertising Platform
- Ad Co-Development: Customers as Your Creative Resource
- The New Demographics: Online Influencers Might Surprise You
- Advertising Case Studies Beyond Print & Broadcast - Using RSS, Search & other New Tools
Corporate Communications
- Network Building: The Corporate Communicator s New Strategic Objective
- 1,000 Spokespeople: The Power (and Peril!) of Employee Bloggers
- Making Transparency Work: The New Ethics of Mass Communications
- Managing Information Overload Via New Communications Tools
- Organizational Power Dynamics Meets Participatory Communications
- Corporate Blogging Case Studies Making It Work for You
The New Media & The New Face of Journalism
- Impact of Citizens Media
- Boundary Battles: What is a journalist and why does it matter?
- Blogging, The First Amendment and the Law: An Uneasy Cohabitation
- Beyond Print: Podcasts and Video blogging
- A New Voice: Citizen Journalism and Disasters
- New Media Case Studies Blending New Communications & MSM
Marketing
- Pay for Play: Blogging & WOMM
- Story Lines: The Role of Fiction in Blogs and Marketing
- Search Engine Optimization and the New Communications Tools
- What Happens After Listening? Turning Conversations into New Products
- Weighting Influence: Who Counts and Why?
- Marketing Case Studies - Using RSS, SEM and other New Tools
In order to be considered as a speaker or panelist, please send us 250-500 words that describe your session/panel as it applies to one of these topics. You are welcome to suggest your own topics as well -- simply make sure you tell us to which of the four tracks it corresponds.
If you propose a session with one presenter, please send a biography of the presenter including information on previous speaking engagements. If you propose a panel, please include biographies and speaking histories for each participant. We suggest no more than four people on any one panel.
We invite vendors to propose panels or sessions, but we encourage them to feature customer case studies. No vendor pitches will be allowed. We will have a hands-on lab/expo area, and vendors who would like to exhibit their products/services should contact Jen McClure at: jenmcclure at gmail dot com for a sponsor prospectus.
Please send your speaking proposals to Elizabeth Albrycht (ealbrycht at gmail dot com) by October 30, 2005 at noon ET. Please direct any questions you might have on speaking opportunities to Elizabeth via email. For questions regarding exhibiting and sponsor opportunities, please contact Jen McClure at jenmcclure@gmail.com or via telephone at +1 (650) 331-0083.
Posted by Elizabeth Albrycht on September 30, 2005 in News | Comments and Trackbacks are closed
NCF Teams with PRSA for Fall Events
The Public Relations Society of America (PRSA) has teamed up with Elizabeth Albrycht, co-founder and co-producer of the New Communications Forum, a conference designed to teach public relations professionals how to harness the power of blogs, wikis, RSS feeds and podcasts, to provide two one-day seminars focused on new communications tools. The events are designed so attendees can walk away with the practical knowledge needed to make decisions about which new communications tools are best for their organizations.
"Blogging 101 for PR Pros" - One day seminar, September, 2005
Sept. 16, 2005, from 9:00 a.m. to 4:30 p.m.
Location: PRSA Headquarters, New York City
This
one-day seminar includes an introduction to the basics of blogs, RSS
feeds, wikis and podcasting through a combination of presentations,
case studies, demonstrations and discussion.
Cost: $600 for PRSA members and $700 for nonmembers
To register for this seminar, contact Genevieve DeLaurier at 212-460-1408 or genevieve@prsa.org
"Blogging 101 for PR Pros" - One day pre-conference seminar, October, 2005
Oct. 22, 2005 from 8:00 a.m. to 3:30 p.m.
Location: PRSA 2005 International Conference,
Fontainebleau Resort in Miami Beach, Fla.
This
pre-conference seminar held prior to the start of the PRSA 2005
International Conference includes an introduction to the basics of
blogs, RSS feeds, wikis and podcasting through a combination of
presentations, case studies, demonstrations and discussion.
Cost: $600 for PRSA members and $700 for nonmembers
To register for this seminar, contact Genevieve DeLaurier at 212-460-1408 or genevieve@prsa.org
Posted by Elizabeth Albrycht on July 16, 2005 in Event | Comments and Trackbacks are closed
NewComm Blogzine Redesigned and Now Available
The latest version of the New Communications Blogzine is available here. We've redesigned it and added a variety of new content. If you would like to contribute, please contact Jen McClure at jenm [at] sncr [dot] org.
Posted by Elizabeth Albrycht on March 28, 2005 in News | Comments and Trackbacks are closed
New Communications Forum Europe Postponed
Today we made the tough decision to postpone the New Communications Forum Europe. We have discovered that it is just too early in the technology adoption process here in Europe for PR and marketing professionals to invest in a two-day conference dedicated to blogs and other new tools.
We firmly intend on holding the Forum once we have judged the market is more ready, hopefully towards the end of this year. We are exploring a variety of partnerships as well, in order to broaden the audience and share the risk. If you are interested in talking to us, please drop us a line.
We want to thank our speakers, our sponsors and those who did register for the Forum for their support and hard work preparing for the event. We will do our best to make sure that work isn't in vain, through planning a variety of online and other activities throughout 2005. Please stay tuned by subscribing to our blogzine, which you can do at our website, www.newcommforum.com.
Posted by Elizabeth Albrycht on March 17, 2005 in News | Comments and Trackbacks are closed
Change of Sessions for New Communications Forum
We've made some changes to our session schedule for the New Communications Forum Europe, which will take place April 5-6 in France. I am also happy to announce that Loīc Le Meur, executive vice president and managing director of Europe for Six Apart, the company behind TypePad and Movable Type, would deliver a keynote address on day two of the Forum.
New sessions at the NewComm Forum will include: Blog Content, taught by Paris-based writer and editor Stuart Mudie; Beyond Blogging: Wikis, Podcasts and More, taught by Richard Koman, US-based writer and blogger; and How to Migrate to a New Media Global Platform, led by Giovanni Rodriguez of PR agency Eastwick Communications.
The final workshop of the Forum will be presented by well-known publisher and conference producer Lawrence Ragan Communications, Inc. Entitled, "Integrating Online and Print Communications to Engage Employees" this session will offer advanced training on how to unify print, email and intranet, blogs and wikis into powerful company messengers.
I hope you can join us!
Posted by Elizabeth Albrycht on March 14, 2005 in Event | Comments and Trackbacks are closed
NewComm Forum Blogzine is Out
The second edition of the New Communications Blogzine is ready for viewing. If you want to receive it via email, you should sign up at the top of the New Communications Forum homepage.
In this issue we will continue to explore the issue of ethics in the blogosphere with an article by Jeremy Wright. In addition, we examine Internet libel with some thoughts from Elizabeth L. Fletcher, take a look at the new "Blogger's Bill of Rights," and present a primer from Dee Rambeau that guides us through how to increase Internet visibility using traditional and non-traditional methods, as well as other updates and insights from the New Communications Forum community.
Posted by Elizabeth Albrycht on March 1, 2005 in News | Comments and Trackbacks are closed
Roland Piquepaille Joins Panel at NCF Europe
I am happy to announce that Roland Piquepaille of Roland Piquepaille's Technology Trends is joining our Blogging and Journalism panel in Paris on April 6. He will bring the perspective of a blogger who is now pitched as a journalist to our group.
Posted by Elizabeth Albrycht on February 15, 2005 in News | Comments and Trackbacks are closed
Forum photos on Flickr
I've just uploaded 39 photos I took at the New Communications Forum 2005 conference last week in Napa, California, to the Flickr photo-sharing service.
They're currently just there, in no particular order and with no captions or texts, and cover a wide range of subjects - some of the presenters, some of the panels, lots of the participants, plus a couple of shots of the venue.
You can view the photos individually or as a slideshow. If you'd like to comment on any of the pics on the Flickr site, please do.
New Communications Forum 2005 photos on Flickr
The photos might also appear soon as a TypePad photo album on the Forum blog.
Posted by Nevon on February 2, 2005 in Event | Comments and Trackbacks are closed
Ethics and PR
We decided to end the Forum with a group discussion about ethics and PR. The room was a little sparse by then, but, still, there was a good cross-section of about 25 or so people that played a role in the discussion.
I set it up with a statement similar to the following (I don't remember the exact words):
"Today, with all of these new communications tools, the boundaries between the inside of organizations and the outside are blurring. The roles of journalist, blogger, influencer, etc. are also blurring. This makes it increasingly more difficult to judge what is right or wrong, ethically speaking. Secondly, these same new tools are also shining the spotlight on PR/marketing practices as a whole. The game of influence and persuasion, which has heretofore been played behind closed doors (to the general public anyway) is increasingly visible to all. And the "outsiders" don't like what they see. Therefore, the excuse that "everyone has always done it this way" no longer holds water. So, please discuss these points within your small groups, then we will take the discussion to the larger group level. You have 15 minutes."
When we got to the large group discussion, I was a little surprised at the result.
Continue reading "Ethics and PR"
Posted by Elizabeth Albrycht on February 2, 2005 in Event | Comments and Trackbacks are closed
Cost Data Needed
We had a lively discussion at the Forum about measurment and ROI. My question: "How do you measure ROI when you don't know what the I is?" Or, to put it another way, what are the costs of blogging? What data to we need to come up with the I?
The platform costs are fairly negligible. The time costs aren't, but measuring it can be tricky.
I am going to start gathering data as I can now, but maybe we need a formal study.
I would appreciate it if you would drop me a line or a a link to info in the comments if you have data you can share with me or point me to.
Thanks! More to come...
Posted by Elizabeth Albrycht on January 29, 2005 in Event | Comments and Trackbacks are closed